Bali Asli is a restaurant rooted deeply in the culture of East Bali. The rebrand focuses on preserving the spirit of Karangasem through a visual language that feels warm, human, and grounded in tradition. The new identity brings together heritage, sustainability, and modern clarity, allowing Bali Asli to tell stories of local wisdom while staying adaptable across digital and physical touchpoints. This project explores how design can empower communities, celebrate land and culture, and strengthen the connection between guests, the restaurant, and the people behind it. Every element such as typography, color, illustration, and layout, reflects Bali Asli’s mission to honor “rasa”, the soul of Bali, in its truest form. Client : Bali Asli Restaurant Creative Direction & Graphic Design : Jose Kenjiro Illustration : Marianus Amabeda Making